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Watch Halsey Struggle With Star-Crossed Romance in 'Now or Never' Video

The Scene - Brief News
Halsey has returned with the first taste of her sophomore album Hopeless Fountain Kingdom. The R&B slow jam Now or Never was produced by Benny Blanco, Cashmere Cat and Happy Perezand comes with a violent, Mexico City-shot video co-directed by Halsey and Sing J Lee. Moving away from the industrial-leaning alternative pop of her 2015 debut album Badlands, Halsey embraces a more sensual sound reminiscent of Justin Bieber's Journalsand the trap-soul of Bryson Tiller. The video deals with the same concept of star-crossed lovers that will permeate her forthcoming album, with a blue-haired Halsey trying to be with the man she loves despite being kept apart from him. Following a foreboding tarot card reading, a shootout occurs. Both Halsey and the man she loves miraculously survive, with the clip ending with the singer chopping off her hair. Now or Never is Halsey's directorial debut. It] is one part in the center of a long narrative that tells the story of two people in love despite the forces trying to keep them apart, she says in a statement. On its own, the song is about two impatient young lovers, but in the context of the Hopeless Fountain Kingdom universe, the stakes are much higher for these two star-crossed lovers. Hopeless Fountain Kingdom will be released on June 2nd. Like Badlands, the new LP is a quasi-concept album about a couple stuck in a limbo-like realm. The 22-year-old singer-songwriter teamed up with Greg Kurstin, Ricky Reed, Lido and Blanco to executive produce the album.

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